Leaders who put people first

As Chief Executive Officer, Larry Gentry leads MicroAge’s strategic vision, ensuring the delivery of innovative cybersecurity, modern infrastructure, and cloud solutions. Under his leadership, the organization serves a diverse range of industries, including healthcare, manufacturing, government, education, retail, and utilities. Larry joined MicroAge in 2022 as part of the cStor acquisition where he was CEO and president. He brings decades of high-level management and senior leadership experience to his role as CEO. His business acumen was forged through key leadership positions at major organizations, including Custom Storage “cStor”, Kroger, Kohl’s Department Stores and Shopko. His deep understanding of tech-enabled business transformation is supported by a foundation of multiple industry certifications and academic studies at Lewis and Clark College and Mt. Hood Community College.

Beyond his corporate responsibilities, Larry is a dedicated community advocate. Since 2008, he has been a pillar of the Desert Southwest Chapter of the Alzheimer’s Association. Having previously served as both Board Chair and Walk Chair. Larry is dedicated to giving back to others and has participated in several mission trips to Cuba with his church.

“At MicroAge we continue looking for ways to make a positive impact on our clients, partners and associates—our values guide us every day.”

Rob started his career as a CPA at a large public accounting firm. Since then, he’s had three decades of leadership experience, primarily serving as an operational chief financial officer for public and privately held technology organizations. An experienced MicroAge associate, Rob returned to the company for the third time in 2016 to drive MicroAge operations forward with his leadership, strategy and vision.

“At MicroAge we see opportunity in working closely with our partners and clients to help them transform their business. We are committed to helping our clients in guiding them through their strategic initiatives while helping them enhance and modernize their environments.”

Larry has more than three decades of experience in the technology space. A UCLA grad, he has worked at IBM and Arrow Electronics, and served as a vice president and general manager for Avnet Technology Solutions before coming to MicroAge. As MicroAge’s vice president of marketing and technology, Larry’s vision has sparked transformation of our core business to become a complete services and solutions organization.

“Our account executives are committed to our values. We know that we can rely on them and our partners every day to deliver the IT solutions and services we promise clients—accurately and on time.”

Tracey made her start as an account executive at MicroAge in 1993. Over three decades, she’s taken on roles from account development to product marketing—learning every aspect of the business and the IT industry. Tracey’s experience in sales leadership and strategy, demand generation and background in channel has supported MicroAge in propelling a sales-driven organization as our vice president of sales.

Tim McCulloch is a technology executive with a passion for driving innovation, building high-performance teams, and aligning IT strategy with business growth. Known for blending technical expertise with strategic vision, he delivers measurable outcomes, fosters collaboration, and empowers organizations through data-driven decision-making. With more than two decades of experience in technology leadership, Tim has consistently demonstrated a strong ability to drive digital transformation, modernize infrastructure, and implement scalable solutions across diverse industries.

As Senior Vice President and Chief Technology Officer at MicroAge, Tim plays a key role in shaping the company’s technology strategy and advancing its innovation agenda. He leads sales engineering and drives regional sales efforts in key markets across the country.

Alex Ryals serves as the Chief Information Security Officer and Senior Vice President of Solutions for MicroAge. In his role, Alex leads both internal IT and Cybersecurity functions and client-facing solution architect and delivery teams in the areas of cybersecurity, Cloud Solutions, AI/Data/Automation and professional/managed services.

Previously, Alex was the Global VP of Channel Sales at Ping Identity where he focused on designing and selling identity security solutions through partners around the world. Before Ping Identity, Alex held various Americas and Global VP roles over the cybersecurity business at global IT distributors, TD SYNNEX, Tech Data and Avnet, where he was responsible for accelerating sales through a global partner ecosystem. Ryals has more than 25 years of experience in the technology sector with a deep background in delivery services, solution architecture, sales and leadership. He is a graduate of Auburn University with a Bachelor of Computer Science.

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